What is Etsy's official tag rule?
Etsy gives sellers exactly 13 tag slots per listing, with a strict maximum limit of 20 characters per tag. Tags should ideally be multi-word phrases (e.g. 'soy wax candle') rather than broad single words.
Tag Deduplication & Formatting100% Private · Zero Telemetry
Listing Tag & Keyword Organizer
Deduplicate tags, enforce Etsy’s 13-tag and 20-character rules, identify wasted singular/plural repetitions, and copy clean lists in one click.
Deterministic Tag Organizer: Deduplicate, count characters, spot plural repetitions, and copy in 1 click.
100% Client-SideEtsy 13-Tag ModeEnforces 13 tags limit & 20 characters per tag max
Separators supported: comma (,), semicolon (;), or new lines.
Found: 13Unique: 12Deduplicated: 1
Organized Tags (12)
Etsy Slot: 12 / 13 slots used
Near-Duplicate Tags Spotted (1)
Search engines match singular and plural automatically. Having both wastes tag slots:
"lavender candle" vs "lavender candles"Singular / Plural repetition
soy candle10 ch
handmade candle15 ch
lavender candle15 ch
lavender candles16 ch
organic wax11 ch
relaxation gift15 ch
gift for her12 ch
home decor10 ch
aromatherapy12 ch
scented candle14 ch
candle gift set15 ch
gift ideas10 ch
Frequently Asked Questions
Why should I avoid having both singular and plural versions of the same tag?
Etsy and search engines match search queries regardless of whether a customer types singular or plural ('candle' matches 'candles'). Using both takes up two of your 13 slots without gaining new keyword reach.
How does the tool handle duplicates and sorting?
The tool normalizes capitalization, trims excess whitespace, and removes exact duplicates. You can sort alphabetically (A-Z), by tag length, or retain original order.
Are my keywords uploaded or tracked?
No. Everything runs strictly inside your web browser. No search term data, listings, or keywords are ever sent to our servers.
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