What are UTM parameters and why should sellers use them?

UTM (Urchin Tracking Module) parameters are short tags added to the end of a URL that allow Google Analytics 4 (GA4) or Shopify Analytics to track exactly where visitors and orders originated (e.g. Instagram bio vs TikTok video vs email newsletter).

Can I use UTM links on Etsy or Amazon?

Yes. When sharing your Etsy or Amazon storefront or listing links on social media or external blogs, adding UTM parameters allows you to measure external traffic and campaign performance.

Why does the tool generate an instant QR code?

Many physical product sellers include package inserts, thank-you cards, product tags, or craft-fair banners. The generated QR code points directly to your UTM-tagged URL, letting you attribute offline customer scans in your analytics.

Does Cobalt Tools track or log my URLs?

No. Everything runs strictly inside your web browser. No URLs, campaigns, or links are ever recorded, collected, or transmitted to any server.

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Traffic Attribution & Campaign TrackingZero Tracking By Us · 100% Client-Side

Ecommerce UTM Builder for Sellers

Create clean, consistent campaign tracking links for social media bios, influencer promotions, newsletters, and ad campaigns. Generate printable package insert QR codes instantly.

Quick Presets:

Campaign UTM Parameters

Store or Product Page URL *

Can be your Shopify store, Etsy listing, Standalone domain, or Linktree hub.

Campaign Source (utm_source) *

Platform referrer (where traffic originates)

Campaign Medium (utm_medium) *

Marketing medium type

Campaign Name (utm_campaign) *

Name of the promotional push or sales initiative

Campaign Term (utm_term)

Paid search keyword or audience identifier

Campaign Content (utm_content)

Used to differentiate ads or link placements

Auto-lowercase parameters (recommended for Google Analytics 4)Replace spaces with dashes (-)

Generated Campaign URL

Ready to Share

https://yourshop.com/products/handmade-candle?utm_source=instagram&utm_medium=social_bio&utm_campaign=summer_launch&utm_content=header_button

How to track sales attribution accurately

Standardize Parameter Naming

Google Analytics 4 is case-sensitive: Instagram and instagram will be logged as two separate sources. Keeping everything lowercase ensures your analytics dashboard stays unified and clean.

Track Offline Packaging Scans

Place an insert card in every customer order with a QR code tagged with utm_source=package_insert&utm_medium=qr_card. You'll be able to see repeat order conversion rates directly in Google Analytics.

Frequently asked questions

What are UTM parameters and why should sellers use them?: UTM (Urchin Tracking Module) parameters are short tags added to the end of a URL that allow Google Analytics 4 (GA4) or Shopify Analytics to track exactly where visitors and orders originated (e.g. Instagram bio vs TikTok video vs email newsletter).
Can I use UTM links on Etsy or Amazon?: Yes. When sharing your Etsy or Amazon storefront or listing links on social media or external blogs, adding UTM parameters allows you to measure external traffic and campaign performance.
Why does the tool generate an instant QR code?: Many physical product sellers include package inserts, thank-you cards, product tags, or craft-fair banners. The generated QR code points directly to your UTM-tagged URL, letting you attribute offline customer scans in your analytics.
Does Cobalt Tools track or log my URLs?: No. Everything runs strictly inside your web browser. No URLs, campaigns, or links are ever recorded, collected, or transmitted to any server.

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